Privacy Policy

Performance Golf Group LLC ("Performance Golf Group," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide through our website, forms, coaching programs, lessons, memberships, events, and messaging services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit forms, create an account, book lessons, purchase services, communicate with us, or opt in to receive text messages.

1. Information We Collect

We may collect personal information you voluntarily provide to us, including:

• Name
• Email address
• Mobile phone number
• Mailing address
• Billing and payment information
• Parent or guardian information where applicable
• Student or player information related to coaching services
• Information submitted through contact forms, lesson request forms, waiver forms, account registration forms, intake forms, scheduling forms, and promotional forms
• Communications you send to us by email, phone, website form, or SMS

We may also collect certain technical information automatically when you use our website, such as IP address, browser type, device information, pages visited, referring websites, and similar analytics data.

2. How We Use Information

• Respond to inquiries and provide support
• Create and manage user accounts
• Schedule lessons, coaching sessions, camps, clinics, evaluations, and events
• Send confirmations, reminders, invoices, receipts, account notices, and service updates
• Process payments and maintain business records
• Communicate promotions, offers, memberships, events, and new services when you have consented to receive those messages
• Improve our website, services, marketing, and customer experience
• Maintain security, detect fraud, and comply with legal obligations

3. SMS Messaging and Mobile Information

If you provide your mobile number and opt in to receive text messages from Performance Golf Group LLC, we may send you transactional and/or marketing messages depending on the consent you provide. These may include lesson reminders, scheduling notices, account notifications, service information, promotions, offers, program announcements, and related business communications. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP. You can reply HELP for assistance.

SMS consent is not a condition of purchase. Any SMS consent checkbox on our website should be optional and not preselected. We maintain separate consent choices for transactional and marketing messages where applicable.

4. Sharing of Information

We do not sell your personal information. We may share information with service providers that help us operate our business, such as website hosting providers, payment processors, scheduling platforms, CRM systems, email providers, and SMS service providers, but only as reasonably necessary to provide our services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also disclose information if required by law, regulation, court order, legal process, or where necessary to protect our rights, users, business, or property.

5. Cookies and Analytics

Our website may use cookies, analytics tools, pixels, and similar technologies to understand site traffic, improve performance, and support marketing. You may be able to control cookies through your browser settings.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission or storage is completely secure, and absolute security cannot be guaranteed.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Choices

• Opt out of marketing emails by using the unsubscribe link
• Opt out of SMS messages by replying STOP
• Reply HELP for SMS assistance
• Contact us to update or correct your information
• Contact us to request deletion where legally applicable and operationally feasible

9. Children and Minors

Some of our services involve junior golfers and student-athletes. Our website and services are not intended for independent submission of personal information by children without a parent, guardian, or authorized adult where required. If you believe a child has submitted personal information improperly, contact us so we can take appropriate action.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Information

Performance Golf Group LLC
Chicago, Illinois
Email: jbrighty@performancegolfgroup.com
Website: https://www.performancegolfgroup.com